Usability Testing
Observing real people as they complete tasks
Service
UX Research
& Evaluation
Good design isn’t just about how something looks. It’s about how well it works for the people using it. Without research, design becomes guesswork, which often leads to wasted time, extra cost, or solutions that don’t meet genuine user needs. Research and evaluation provide the evidence to make clear decisions, reduce ambiguity, and guide design so it’s effective, efficient, and satisfying in use.
I use research to remove guesswork from design decisions. That might mean running usability tests, reviewing existing products against recognised standards, or mapping user journeys and flows to reveal where people succeed or struggle. I look for patterns in behaviour through methods like affinity mapping and analytics analysis, then translate those findings into practical design directions. Content and structure are organised around what makes sense to the audience, not just what looks attractive on screen. Each step builds on evidence, refining the product gradually rather than relying on assumptions. The result is design that fits real needs, performs more reliably, and avoids wasted effort. Clients benefit from clear insights that guide decisions and reduce risk throughout the project.
